General Data Protection Regulation, GDRP

GDPR latest version: 2020-10-21

What is the GDPR?

The General Data Protection Regulation (GDPR) is a regulation in the European Union (EU) designed to strengthen and unify privacy and personal data protections for all individuals within the EU.

Who does the GDPR affect?

The GDPR applies to organizations and companys located within the EU, as well as organizations and companys located outside of the EU that offer goods or services to, or monitor the behaviour of, individuals within the EU. It applies to all companies processing and holding the personal data of individuals residing in the EU regardless of the company’s location.

‘Personal data’ is any information that can be used to directly or indirectly identify a person. It can be anything from a name, photo, email address or bank details to posts on social networking websites, medical information or a computer IP address.

Adprove & the GDPR

Adprove takes personal data protection and the right to privacy online seriously. Adprove has completed a thorough review of the legal and technical impacts of the GPDR to ensure compliance, and has made all required adjustments to our products, services, and documentation to ensure full compliance with the GDPR. This gives Adprove customers more control over their personal data and provides the necessary tools to protect the information of visitors to Adprove websites.

Adprove is fully compliant with GDPR requirements.

How does Adprove ensure full compliance with GDPR?

  • Adprove’s organizational policies, especially our data security and data privacy policies, cover what is required by the GDPR. Our staff is fully aware of the need for strong data security and privacy practices across the entire company. This is an ongoing process and we see it as a key factor to our success in this project.
  • Adprove is documenting and developing all operational procedures required to support an individual’s right to review any of their private data that we store, the right to be forgotten, etc.
  • We have updated all our data processing agreements in light of GDPR requirements.
  • The broader topic of data security is a long-term commitment rather than a one-off project. Adprove remains committed to data security and privacy and we will ensure that our customers are protected in an ever-changing landscape of regulation and real-world threats.